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Domain namen and legal rights to registered trademarks: Demarcation from competitors

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Solution

When choosing a domain name you should pay attention to a sufficiently far distance to registered trademarks. Trademark owners defend their brands. Trademark disputes can easily become incredibly expensive. It does not matter if a domain name exactly matches a trademark, but if someone can mistake it for the registered trademark. If an expression looks or sounds similar to a registered trademark it may be mistaken for the brand and therefore violates trademark rights.

Using fantasy names or abbreviations can be quite dangerous. Many others have probably had the same idea before, and some have protected their ideas by trademark registrations. The national trademark authorities offer online research platforms that you can use to verify your idea before you use a fantasy name for your domain.

A good separation from others is also important for your business. Your customers can remember a domain name that is clearly different from other domain names, more easily. By a unique domain name you will also strengthen your profile.

 

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